The Kansas City Chiefs stated Thursday they’ve introduced on a third-party research firm as part of their ongoing efforts to determine on the future house for the membership.
CSL International will probably be requested to conduct market research utilizing surveys, interviews and focus teams with key stakeholders as part of their work for the Chiefs.
The crew says research periods will probably be carried out “over the approaching weeks” and can supply contributors an opportunity to share their concepts on stadium options, facilities and seating choices.
The periods will probably be divided into two potential initiatives: renovating GEHA Field at Arrowhead Stadium or a newly constructed stadium.
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“As we proceed exploring choices and zeroing in on the decision that will probably be finest for the group and our followers within the long-term, the following step within the course of is to collect stakeholder enter on numerous features of the stadium expertise – whether or not that’s part of a renovation or a brand new construct,” Chiefs President Mark Donovan stated Thursday in a information launch. “The outcomes will higher inform us of the methods during which our Season Ticket Members, followers, companions and suite holders expertise gameday and permit them to share their ideas as we glance towards the future.”
Donovan described CSL as “leaders” in market research.
“CSL is happy to work with the Kansas City Chiefs as they discover their future stadium choices,” CSL President Ben Wrigley stated in Thursday’s announcement. “We will mix learnings from greater than 10 new and renovated NFL stadium research over the previous decade with direct in-market testing to present the Chiefs with clear, concise and actionable information that’s grounded in market realities.”
The membership says CSL will e-mail potential focus teams and survey and interview contributors within the coming weeks, accounting for a “consultant combine” of demographic traits.
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According to its web site, CSL has labored with the Las Vegas Raiders and Allegiant Stadium in 2022, the Philadelphia Industrial Development Corporation and the Philadelphia 76ers in 2024, and the Chicago Bears, additionally in 2024, for his or her ongoing stadium discussions within the larger Chicagoland space.
This article was written by Sam Hartle for Scripps News Kansas City.
