MrBeast's "retention modifying", which uses quick cuts and loud sounds, took over social media, but may fade away as the YouTuber shifts to slower, focused videos (Taylor Lorenz/Washington Post)

Taylor Lorenz / Washington Post:

MrBeast’s “retention modifying”, which uses quick cuts and loud sounds, took over social media, but may fade away as the YouTuber shifts to slower, focused videos  —  The recognition of so-called retention modifying made a technology of creators go viral, but when each video appears to be like the identical it is more durable than ever to stand out