Coors Light is briefly altering its identify.
The in style Denver-based beer firm introduced Wednesday it is rebranding as “Mondays Light” for a restricted time in preparation for the sorrow many individuals really feel after they must return to work on the Monday after the NFL Super Bowl.
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“For soccer followers, the Monday after the Big Game is the Mondayest Monday to ever have Mondayed,” the firm mentioned in a assertion. “With the season coming to an finish 60% of Americans and Canadians admit they’re more likely to have a ‘Case of the Mondays’ after the Big Game.”
Coors mild mentioned a survey carried out in partnership with Talker Research discovered that 76% of respondents discovered Mondays to be the most unpopular day of the week. However, 41% of respondents mentioned the Monday after the Super Bowl is one of the worst days of the total yr.
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“Let’s face it: the Monday after the Big Game takes ‘Case of the Mondays’ to a entire new stage,” mentioned Marcelo Pascoa, Vice President of Marketing at Coors Light. “So, we thought, why not flip that traditional ‘Case of the Mondays’ into a literal case of Coors Light? Mondays Light is our manner of reminding followers to Choose Chill on one of the worst Mondays of the yr.”
Coors Light mentioned its new “Mondays Light” 12 packs of beer will quickly be obtainable to buy at retailers nationwide for a restricted time. The firm additionally reminded soccer followers to maintain an eye fixed out for Coors Light to doubtlessly pop up in its personal Super Bowl industrial.
