General Mills and bought milk? introduced a contemporary twist to the traditional milk man from the 50’s with the launch of their Cereal Man marketing campaign.
SGK’s model expertise groups helped deliver the Cereal Man to life and to the streets of LA, growing every thing from the custom-made truck and uniform to the digital belongings and promotional movies.
From January 11-15 the Cereal Man delivered specialised kits to key influencers in a customized classic steel milk crate, which included 4 packing containers of Big G + bought milk? product, a customized hoodie, a reusable milk jug, and a personalised word.
The marketing campaign garnered 26M TikTok views and greater than 3M Instagram Story impressions.
The work was lately awarded in “Adweek’s 2021 Experiential Awards” in the Experiential Activation by a Packaged Goods Brand class: https://www.adweek.com/performance-marketing/adweeks-2021-experiential-awards-see-all-the-winners/
supply
