By Zoe Kleinman, Technology editor
I’ve simply spent the previous few days with the newest gadget billed as with the ability to tackle the smartphone: the Rabbit R1.
I needed to see if I may think about this moveable, synthetic intelligence (AI) digital assistant someday turning into what my cellphone is now – one thing I can’t stay with out.
You can see the pondering behind it: tens of millions of individuals have performed with AI-powered chatbots like ChatGPT, Claude and Gemini.
Given that success with software program, it appears the Next Big Thing for the tech giants is to do the identical with {hardware}, and discover methods to bodily embed AI instruments.
Microsoft is doing it with laptops, whereas Apple is rumoured to be following go well with with the subsequent iPhone.
But there are additionally folks making an attempt to provide you with a completely new class of gadget too – which is the place the R1 is available in.
Rabbit says its new system is “an intuitive companion” that may “deal with on a regular basis digital duties”.
A transportable AI-driven assistant that may show you how to as you go about your day, get you off your cellphone and again into the actual world… you may see how that may probably be a helpful gadget.
The drawback although is there have already been a few related merchandise launched – and the actuality has fallen effectively wanting the hype.
Take the Humane pin – a brooch-like, AI-driven system.
US tech reviewer Marques Brownlee, who has 18 million followers on YouTube, captured the temper when he described it as the worst product he’d ever reviewed
The R1 is now accessible in the UK and Europe. Does it fare any higher? I’ll let you know his – and my – verdicts afterward.
But, first, let’s take a better look.
Just ask it stuff
So let’s begin with what’s good about it.
The Rabbit R1 is a enjoyable little bit of {hardware}, in an period the place nothing is tactile any extra, a luminous orange sq. with a giant display screen that you just undoubtedly gained’t lose in your purse.

It’s received a button, a scroll wheel, and a digital camera which you’ll see transfer from front-to-back, making a satisfying noise because it does.
And it’s reasonably priced, priced at £159, with no subscription required.
But what are you imagined to do with it?
Well, mainly, you may ask it stuff. It’s fairly restricted by way of the rest at the second.
There’s no social media, messaging, buying, well being or banking – a minimum of for now. You can register to Spotify or Apple Music accounts, however you’d need a larger speaker than the in-built one.
And, randomly, you may as well use Midjourney, the AI picture generator. That’s about it.
The Rabbit R1 efficiently instructed me the time, the climate forecast, gave me the proper instructions to my son’s college (after I instructed it my location), and swiftly translated some dialog from English into German.
It listed the prime 20 chess gamers of 2024 when my accomplice requested it who was the finest, taking the reply from an inventory on chess.com. But it did higher than the Amazon Echo in this division – Alexa plumped for Garry Kasparov, who retired from common aggressive chess in 2005.
We requested it about a couple of well-known conspiracy theories and it didn’t interact with them, and once I requested it who would win the subsequent UK common election its response got here from the YouGov ballot of that day.
So sure – it’s good at getting stuff off the internet. But so am I.
Is this a flower?
It gave me images of the place I work – the BBC Scotland constructing in Glasgow – nevertheless it actually struggled to inform me the place to go for espresso.
The first time I requested it mentioned “give me a second” after which shut down after 112 seconds of silence.
I attempted once more and this time it delivered pretty rapidly, however of the 5 choices it listed, two of the espresso outlets have been 2.5 miles away, one had closed down and one I couldn’t discover in any respect on Google.
The closest it got here up with was 1.3 miles away – in actuality, the constructing is flanked by many choices, with two huge espresso chains minutes away by foot.
It can use the digital camera to explain its environment – generally – nevertheless it hallucinated lots.
It instructed me a vase of white peonies in my bed room contained yellow chrysanthemums, and confidently misidentified a plate of poppadoms as tortilla chips.
BBC/Rabbit IncWhen I pointed the digital camera at myself it described me as an “older lady” (deep breaths), and when my son pulled his most dramatic, offended face, it described him as a boy with “a pleasant expression” (extra deep breaths).
In the first hour we used up greater than 20% of the battery life.
Meanwhile, all of your exercise is saved on an account in the cloud which is named your Rabbithole, and you may’t entry this on the system itself.
The Rabbit R1 has additionally confronted accusations that it’s basically a glorified Android app, and tech journalist Mishaal Rahman from Android Authority even reported managing to put in the tech behind it onto a Google cellphone.
But the agency strongly denies this, saying that whereas there are some “unofficial emulators” round, its system is “very bespoke”.
There’s additionally a fairly bizarre shadow hanging over the firm behind the Rabbit R1, with allegations on-line that it’s a former NFT firm which rebranded with out honouring commitments to earlier buyers.
On this topic, Rabbit mentioned greater than 80% of its present staff joined the firm after this level, and mentioned Mr Lyu has “a protracted historical past as an entrepreneur” and has been “concerned in a spread of initiatives over his profession”.
The verdict is in
Ultimately, I’ve come away pondering that whereas it was enjoyable to strive this system out, it doesn’t but do something I can’t do already, both with my cellphone or my very own eyes, and sometimes extra slowly.
Others agree: it has been known as “half-baked” and a tool that “fails at virtually every part” by reviewers.
And I promised to let you know what Marques Brownlee needed to say about the R1: “barely reviewable” was the title of his video about it.
The agency itself admits it’s a work in progress.
“Being an early start-up, it’s by no means about profitable or shedding – it’s all about survival,” mentioned Rabbit founder Jesse Lyu.
“In some methods, I’m comfortable we’re getting the pushback and doubts now as a result of it’s pushing us to make an ever-improving and higher product.”
And do not anticipate the unflattering opinions of the R1 to cease the makes an attempt to infuse AI into {hardware}.
“I anticipate to see many extra gadgets in this style over the subsequent 18 months,” says smartphone trade watcher Ben Wood, from CCS Insight.
“Still, my guess is that the smartphone will transcend all these quirky merchandise for the foreseeable future – however that includes lots of the AI-powered improvements promised on stand-alone gadgets.”
That prediction seems like a great one to me.
My cellphone does all the stuff R1 can do, and a lot extra, plus it does it rapidly and intuitively.
If something, this “smartphone killer” has made me admire the system it’s making an attempt to tackle much more.




