In transient: Nikon has agreed to purchase Red Digital Cinema, the high-end digital cinematography firm primarily based out of Foothill Ranch, California. Financial phrases of the deal weren’t shared, however Red will turn into a wholly-owned subsidiary of Nikon as soon as every thing has been finalized.
Red Digital Cinema was based in 2005 by Jim Jannard, the entrepreneur behind the favored Oakley model of sun shades and sportswear. Jannard set out to revolutionize the business with a digital film camera that would match the richness and element of analog movie and in accordance to many, he was profitable.
Red’s headquarters continues to be positioned in Foothill Ranch, and so they have expanded to attain practically 220 workers.
In its announcement, Nikon stated the acquisition was the results of the businesses’ mutual want to meet buyer wants and provide an distinctive consumer expertise that exceeds expectations. Namely, Nikon’s experience in product growth, reliability, optical know-how, and know-how in picture processing will mix with Red’s information in cinema cameras, distinctive picture compression tech, and coloration science, to pave the best way for the event of latest merchandise within the professional digital cinema area.
This is just not the primary time the 2 firms have crossed paths. Back in 2022, Red sued Nikon over claims that a firmware replace for the Nikon Z9 launched knowledge compression know-how patented by Red. Less than a year later, the lawsuit was dismissed and Nikon was allowed to proceed utilizing the tech in its camera.
Perhaps acquisition talks began throughout this era and the swimsuit was dismissed to clear the best way for the buyout?
Nikon has been maintaining busy as of late. Earlier this month, the Japanese optics specialist introduced a partnership with NASA to develop the primary mirrorless camera to be used on the Moon. Should every thing go in accordance to plan, the camera – dubbed the hand held common lunar camera (HULC) – will likely be prepared for the human return mission to the Moon (Artemis III) scheduled for no earlier than September 2026.
Image credit score: TopSphere Media, Jakob Owens



