Samsung invited Google and Qualcomm to the Galaxy S23 Unpacked occasion in early February 2023 to tease the “subsequent XR expertise” the three corporations have been constructing. XR stands for blended actuality, and the announcement dropped on the peak of Apple Vision Pro rumors. Well, again then, the Vision Pro product title was not official. But we knew Apple would unveil its personal blended actuality gadget just a few months later, at WWDC 2023.
More than a yr later, I attended the Unpacked occasion in Paris, the place Samsung unveiled the Galaxy Z Fold 6 and Flip 6. This occurred only a few days earlier than Apple began promoting the Apple Vision Pro in shops in numerous European international locations, France included.
Google was once more current on stage. At the top of the present, Rick Osterloh overrated the partnership between Google and Samsung. The high-ranking Google government largely centered on Gemini AI integration into the brand new foldable, however he additionally teased the “upcoming XR platform” the 2 events have been growing.
While Osterloh didn’t present any specifics concerning the gadget, a brand new report says the Samsung Vision Pro rival might be considerably delayed.
Here’s what Osterloh needed to say concerning the unnamed Samsung XR headset:
Looking ahead, we’re collaborating to convey next-generation experiences throughout Galaxy merchandise, from smartphones and wearables… to even future applied sciences, just like the upcoming XR platform we’ve been working to develop in shut partnership with Samsung and Qualcomm for next-generation gadgets.
Samsung cellular chief TM Roh then confirmed that the brand new XR platform is “coming this yr,” as he thanked Osterloh for Google’s ongoing partnership with Samsung.
That’s all Google and Samsung needed to say a couple of gadget that ought to present spatial computing skills just like the Vision Pro. I’m guessing right here, however I hope that’s what they’re constructing. After lastly testing the Vision Pro, I’ll say spatial computing is the way forward for computing.
However, it might take some time to embrace that future totally. That might favor Google and Samsung. The Android XR gadget might be delayed, however it’s not just like the Vision Pro is flying off the cabinets. Even if it did, Apple can’t make sufficient of them to fulfill demand.
Google and Samsung have time to catch up, particularly in the event that they add Galaxy AI and Gemini to the gadget, which I’m certain they may. After all, Google already teased there’s a spot for the Gemini assistant on wearable headsets at I/O 2024 when demoing the multimodal capabilities of Gemini with a mysterious pair of AR glasses.
That stated, the unnamed Samsung Vision Pro rival might not launch for some time. A brand new report suggests the gadget might have confronted numerous points, therefore the dearth of updates till Unpacked 2024. But once more, Osterloh and Roh didn’t actually say something concerning the Android XR platform.
According to Business Insider (by way of 9to5Google), Samsung might launch a developer model of the Android XR headset this October. A shopper model may comply with in March 2025. This is the closest we acquired to a launch date for Samsung’s Vision Pro rival.
The report notes that Samsung and Google wished to launch the gadget within the first quarter of 2024. The two corporations needed to push it again repeatedly with management reportedly fearing “the gadget isn’t but ok to dazzle customers.”
It’s not simply the {hardware} and software program that should “dazzle” customers. The worth will be essential too. The Vision Pro will definitely depart one dazzled, however it begins at $3,499. On that notice, rumors say Apple might launch a less expensive Vision model subsequent yr.
In addition to a Vision Pro rival, Samsung and Google might additionally work on a pair of AR glasses. That wouldn’t be shocking. I usually stated the actual Apple spatial laptop I’m ready for is a pair of AR glasses that works with the iPhone. Products just like the Vision Pro have to exist to get there.
Google is reportedly tired of making AR glasses regardless of engaged on software program for them. The Project Astra glasses we noticed at I/O have been in all probability only a teaser for what might be doable with Gemini AI.



