Forty years in the past, the upstart pc firm Apple’s iconic “1984” business symbolically aligned the corporate with the resistance of the human spirit to the mechanistic forces of conformity.
Today, the corporate—now a $3 trillion international goliath — has sparked a blowback with an ad that appears to just do the alternative. If the ad wasn’t supposed as an example how Apple dangers changing into the villain of its personal hero fable, the response to it certain does.



